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The first Live Nation show revealed at YouTube Theater is a concert by Mexican band Caifanes on September 4 th. YouTube Theater has sold out Live Nation concerts, including a September 11 th performance with family band Los Ángeles Azules, and March 12 th and March 13 th shows with singer-songwriter Louis Tomlinson, known as a former member of the English-Irish pop boy band One Direction. Musical artistes including American rapper Pitbull, Welsh singer-songwriter Marina and soul funk duo Black Pumas will perform at YouTube Theater this year or next year, as per a statement sent out from Hollywood Park and YouTube.

Hollywood Park said it has a multiyear booking agreement with Beverly Hills-based concert promoter and operator Live Nation. The theater will boast a large exterior video screen that will feature content by YouTube creators and artistes. The three-story, 227,000-square-foot theater is part of Hollywood Park, a roughly 300-acre complex in Inglewood, California.

During the pandemic, YouTube’s viewership skyrocketed, as late-night show hosts turned to the video-sharing site to film themselves at home and performers hosted live-streamed events when productions and venues were closed. YouTube, once treated as persona non grata in Hollywood, has worked to change its image by working in close coordination with media companies to help them market their movies and shows. Google restored the hangar into a 450,000-square-foot office and event space, preserving the original construction and adding to the interior, creating an unusual mix of old and new. The Spruce Goose was the largest wood plane ever built, and flew only once, in 1947. Part of the complex also includes soundstages for productions. In recent years, the American multinational technology company Google has expanded its presence in Southern California, opening an office inside the Spruce Goose hangar.

Youtube quicken rental property manager free#

YouTube Theater will help the company continue to build brand awareness in the community at a time when YouTube faces stiff competition from social media rivals such as TikTok (Chinese video-sharing focused social networking service) and free ad-supported streaming services that are jockeying to grab eyeballs. Financial terms of the agreement have not been disclosed.Īngela Courtin, YouTube’s Vice-President, Brand Marketing, stated, “ YouTube Theater will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing that same event experience with our two billion global monthly users through livestreams and video on demand (VOD) content.” ‘Los Angeles Times’ further stated that the theater is part of a 10-year naming rights deal between YouTube and Hollywood Park, an Inglewood development backed by the National Football League (NFL) team Los Angeles Rams owner Stan Kroenke.